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Matria Announces Agreement To Acquire Marketring

Marietta, GA, June 4, 2002 Matria Healthcare, Inc. (NASDAQ: MATR) announced today the signing of a definitive agreement to acquire MarketRing.com, an Atlanta-based healthcare information technology company. The acquisition of MarketRing is expected to be completed in early June, subject to customary conditions including third party approvals and consents.

MarketRing has certain proprietary technology that Matria has previously licensed and currently utilizes with its TRAX™ disease management system. The MarketRing technology allows the rapid and inexpensive setup of sophisticated website portals for patients, physicians, payors, and employers. These websites have connectivity aspects that Matria is using in its latest TRAX upgrade, scheduled to be in production by July 1, 2002. In addition, MarketRing, in conjunction with Matria’s IT Development staff, has developed applications and delivered enhancements to Matria’s TRAX system.

Parker H. Petit, Matria’s Chairman, President and CEO, commented, “The acquisition of MarketRing will enhance our secure connectivity capabilities with all the constituents in our disease management process…the patients, their physicians, the health plans’ case managers and administrators, and the benefits staff for the self-insured employers. In addition, MarketRing’s experience and vision for healthcare information management are directly aligned with ours. This acquisition should allow Matria to expedite the completion of the majority of our technology development this year. We have made continuous upgrades to our TRAX disease management system, and development will continue at this rapid pace as we enhance the integration and connectivity aspects.

In addition, our Women’s Health Division is transitioning to a disease management-focused organization, and through the remainder of the year, they should complete their information technology development activities to more efficiently manage their care and case management. We anticipate our pharmacy, laboratory and supplies business will complete a major systems development effort with Lawson, Siebel and Misys in October of 2002 that will allow increased efficiencies and profit margins in this business unit and also enhance the connectivity with our TRAX system. Our disease management and Health Enhancement processes involve the management of large amounts of sensitive health data, and it is imperative that we have an enterprise approach from a systems standpoint. Thus, we have been focused for over a year on significant improvements in these areas. By the end of this year, we anticipate the completion of the majority of our new enterprise system.”

The financial consideration for the acquisition will be 310,000 Matria Healthcare common shares, with certain financial consideration provided for increases or decreases in MarketRing’s working capital at the closing. The transaction is expected to be slightly accretive to 2002 earnings.

Petit added, “The MarketRing acquisition will bring to Matria additional key management plus a talented development organization that will not only speed up and reduce costs for all of our development activities, but also add certain proprietary technology to our systems. MarketRing’s President and Chief Executive Officer, Robert W. Kelley, has over 20 years in healthcare, and he will become Matria’s Corporate Vice President of Technology and report directly to me. The combination of the development staff at MarketRing with Matria’s development group will significantly increase the efficiency and effectiveness of our development efforts. Both groups will report to Bob Kelley.”

Mr. Petit and four other members of the Matria Healthcare Board of Directors are shareholders of MarketRing. The acquisition of MarketRing was negotiated by an independent committee of the Matria Board of Directors. In addition, the acquisition has been approved by a vote of Matria’s disinterested directors.

Matria is the leading provider of comprehensive disease management programs to health plans and employers for women’s health and the chronic conditions of diabetes, cardiovascular disease and respiratory disorders. Headquartered in Marietta, Georgia, Matria has more 40 offices in the United States and internationally. More information about Matria can be found online at www.matria.com.

 

 

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