Silverpop Completes Acquisition of Avalon's Email Marketing Business

SILVERPOP COMPLETES ACQUISITION OF AVALON'S E-MAIL MARKETING BUSINESS

Silverpop Significantly Expands with Acquisition of Avalon Assets

ATLANTA, July 7, 2003 -- Silverpop, a fast-growing provider of comprehensive e-mail marketing solutions, has completed its acquisition of the large enterprise business of Avalon Digital Marketing Systems, an Irvine, CA based leader in customer communications software and services. The acquisition of these assets makes Silverpop one of the largest private companies in its industry and tremendously enhances the offerings of both organizations.

"The acquisition of Avalon's e-mail marketing business is a very significant milestone in Silverpop's history," said Bill Nussey, CEO of Silverpop. "In addition to its great people, sophisticated clients and solid technology, Avalon brings with it some of the largest client relationships in our industry. More than any other organization we know of, Avalon's e-mail marketing business is able to build tremendously deep relationships across very large clients and continue to meet ever more sophisticated client requirements."

Over the years, Avalon has grown into two businesses, one focused on e-mail marketing for large enterprises and one focused on a suite of web-based services for small businesses. In the last few years, Avalon's e-mail marketing group has developed strong experience in the media and automotive industries with clients including BMG, British Sky Broadcasting, Movielink, Mazda and Volvo. Other clients include Avaya, Pacific Life, Unum, and US Bank.

"Avalon's employees are very excited about joining forces with Silverpop. We will continue to provide world-class services to our clients, but we will now have the advantage of doing it on one of the most advanced e-mail marketing application platforms in the industry," said Eric Stablow, General Manager of the Irvine operation.

Avalon's rich media and one-to-one messaging technology are strong compliments to Silverpop's core e-mail marketing platform, SDM. Plans are underway to integrate Avalon's Messenger suite, an advanced web-based messaging solution for sales and corporate email communication, with SDM. The addition of Avalon's technology will accelerate the delivery of these important features and put a combined solution in the client's hands significantly faster.

About Silverpop
Silverpop is an e-mail marketing solutions provider offering a full range of services that include e-mail marketing strategy, campaign management and execution and highly tailored analytics of campaign results. Our client solutions team has the expertise in best practices and e-mail campaign fulfillment to get the job done right, every time. Our solutions are available in either full or self-service, depending on client preferences. Silverpop's customer base includes Apple, The Bombay Company, Weather.com and AutoNation. For more information visit www.silverpop.com.

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