Silverpop Ranked Strong Performer by Forrester

SILVERPOP RANKED AS A STRONG PERFORMER IN FORRESTER REPORT OF EMAIL MARKETING INDUSTRY LEADERS

Recent report selects Silverpop as one of the leading email marketing providers

ATLANTA, July 19, 2004 -- Silverpop, a leading provider of comprehensive permission-based email marketing solutions, was once again among the top-ranked email marketing service providers in a recent report by Forrester Research.

The report, titled "The Best Email Service Providers," was released this month and examines not only the top email marketing vendors, but also the industry, for which Forrester predicts continued growth. Silverpop was ranked as a strong performer by Forrester and makes a repeat showing from Forrester's last email marketing report launched in 2002.

Extremely selective in its approach to evaluating vendors, Forrester compiled a list of 43 email marketing service providers and only selected 13 whose revenue, features, market presence, and business strategy differentiated them as leaders in the industry. After its in-depth look, Forrester deemed that Silverpop "stands out with an interface that is quite easy to use while providing strong functionality." Also noted by Forrester were Silverpop's "well-rounded services offering, solid customer support and a well-established management team with a strong background in the industry."

Since Forrester last released this report in 2002, the industry has undergone tremendous change. This year, Forrester indicates that email marketing will continue to grow in both size and sophistication as marketers seek increased integration with other marketing initiatives and develop more mature email marketing programs.

"Silverpop continues to remain a leader and to benefit from the exciting evolution of the email marketing industry. Reports like Forrester's are validation that we are not only meeting, but anticipating the needs of current and future clients," said Bill Nussey, CEO of Silverpop. "We are proud to be recognized repeatedly as a strong performer in our industry."

About Silverpop
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked in the Top 5 of all email marketing vendors by Jupiter Research in 2003, Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service, ASP or install and easily move between the three, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more.

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