Silverpop CEO Receives Top Honor from DMA Council

SILVERPOP CEO RECEIVES TOP HONOR FROM DMA COUNCIL

Bill Nussey is the Recipient of the Marketing Technology and Internet Council 2004 Award of Excellence

ATLANTA , December 6, 2004 - Silverpop, a leading provider of comprehensive permission-based email marketing solutions, announced today that its CEO, Bill Nussey, is the recipient of the Direct Marketing Association's Marketing Technology and Internet Council Annual Award of Excellence.

The Award of Excellence recognizes one individual that has made the most significant contributions to the marketing technology and Internet industry through novel applications and innovations. Each year, the Marketing Technology and Internet Council accepts nominations from around the globe and then selects a small group of nominees which are then voted on by industry professionals. Presented at the DMA's annual National Center For Database Marketing (NCDM) Conference & Exhibition on December 6, the award also honors the recipient's efforts toward training and educating others in the field.

"I am tremendously flattered by this recognition from the MTIC council and my peers in the industry," said Bill Nussey, CEO of Silverpop. "Online marketing is evolving at an ever increasing rate and I couldn't think of a more exciting time to be a part of it. I look forward to making future contributions and seeing the industry grow even more."

Under Nussey's guidance, Silverpop has been the originator of many industry best practices and innovations. His time at Silverpop has been a platform for pioneering a variety of email marketing innovations including intelligent embedded video, automatic HTML rewriting to maximize renderability and the industry's first "what you see is what you get (WYSIWYG)" email content editor. As CEO of Silverpop, Nussey has also consulted with numerous marketing executives on the use of email as a strategic communications channel and, over the years, has uncovered solutions to many of the challenges marketers face. Nussey shares these insights in his recently published book, The Quiet Revolution in Email Marketing (www.quietrevolutioninemail.com ).

About Silverpop
Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by JupiterResearch in 2004, Silverpop was also acknowledged by Forrester Research as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service, ASP or install and easily move between the three, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more.

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