silverPOP

Silverpop (www.silverpop.com) is a leading provider of permission-based email marketing solutions, strategy and services. According to the company, "Silverpop's on-demand digital marketing platform helps marketers succeed in turning prospects into customers—and customers into fans—through the creation, automation and delivery of relevant, multichannel messaging.

Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals—one at a time—engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion."

Intelligent Systems is a small, early stage investor participating in a $30 million financing round in September 2000, led by Draper Fisher Jurvetson. Silverpop has raised additional equity from venture firms to support its aggressive and successful growth plans.